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LCFHRA Going Beyond Diversity
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When: 10/20/2020
12:00 pm - 1:00 pm
Where: Virtual
North Carolina
United States
Presenter: Tru Pettigrew
Contact: Sarah Wright

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Moving Beyond Diversity

Presented by: Tru Pettigrew

Free for Members, $20.00 for Guest

Organizations have spent tremendous resources in the attempt to increase their diversity; evidence demonstrates that diversity drives innovation, increases creativity, allows for better recruiting, less turnover, and having a  stronger place in the market. What organizations are quickly realizing however, is that diversity alone, cannot be the end-goal. Instead, the act of developing open and inclusive environments for employees and members, is
now the greatest need and challenge.

In this session, Tru works with organizations to help them move beyond diversity and the often misguided “illusion of inclusion.” He illuminates how our basic human craving of inclusive environments in which to work, learn, and play is critical to increasing performance, productivity, and profitability. The essential step, he suggests, is for organizations, is to take intentional action to allow teams of diverse racial, ethnic, gender, religious, lifestyle, life-stage, and socio-economic backgrounds to know that they are welcomed and respected through meaningful outreach and engagement.

Tru is a celebrated author, an engaging speaker, a committed community leader, and an award-winning marketing executive with 20 years of experience at the nation’s top advertising & marketing agencies. 

Tru currently serves as founder and President of Tru Access (www.Tru-Access. com), which is an inspiration and empowerment consultancy that serves individuals and organizations by helping them to bridge gaps. His first book, “Millennials Revealed” serves as a guide for countless individuals and organizations across the country to help them build meaningful connections across diverse generations.

As a Diversity & Inclusion advocate and committed Community Bridge Builder, Tru has established a strong reputation for building bridges across racial, cultural, social, and relational lines. Tru currently lives in Cary, NC with his wife of 17 years, Tameka, and their 7-year-old son Austin.